From 1999 to 2005, Doug Edwards was was director of consumer marketing and brand management for Google. Other work experience includes stints as online brand group manager for the San Jose Mercury News, communications director for KQED FM, admission officer for Brown University and Novosibirsk correspondent for the public radio program Marketplace. He blogs at http://xooglers.com, a gathering spot for ex-Googlers to reminisce and comment on the latest developments in search.
Doug Edwards' Xooglers Blog
[Originally posted Monday, July 10, 2006]
Googling has officially become a verb. The 11th edition of the
Merriam-Webster Collegiate Dictionary now includes “googling” (lower case
g). Actually the Oxford English Dictionary (OED) beat them to the punch a
month ago by listing Google (upper case g) in their authoritative lexicon of
the English language. It’s about time. People have been using Google as a
verb for years, despite protestations by the company (many of which I
authored myself) about the genericization of the trademarked name.
Having your brand name used as a generic term, is of course, a mixed blessing
for a company. On the one hand, it’s great to have your name become the
common shorthand for an entire category. It implies acceptance that your
product is the standard by which all others in the category are judged and
it’s great w... (more)
From 1999 to 2005, Doug Edwards was was director of consumer marketing and brand management for Google. Other work experience includes stints as online brand group manager for the San Jose Mercury News, communications director for KQED FM, admission officer for Brown University and Novosibirsk correspondent for the public radio program Marketplace. He blogs at 
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