http://dougedwards.sys-con.com/ Latest News from Doug Edwards en Copyright 2009 Ulitzer.com Ulitzer.com Thu, 03 Dec 2009 06:19:55 EST http://backend.userland.com/rss 360 http://dougedwards.sys-con.com/node/649105 Having your brand name used as a generic term, is of course, a mixed blessing for a company. On the one hand, it’s great to have your name become the common shorthand for an entire category. It implies acceptance that your product is the standard by which all others in the category are judged and it’s great word-of-mouth for building awareness and trial. On the other hand, you want to protect your trademark and it’s difficult to do that if overuse dilutes its connection to your product.<p><a href="http://dougedwards.sys-con.com/node/649105" target="_blank">read more</a></p> Wed, 20 Aug 2008 11:45:00 EDT http://dougedwards.sys-con.com/node/649105 http://dougedwards.sys-con.com/node/649105#feedback