From 1999 to 2005, Doug Edwards was was director of consumer marketing and brand management for Google. Other work experience includes stints as online brand group manager for the San Jose Mercury News, communications director for KQED FM, admission officer for Brown University and Novosibirsk correspondent for the public radio program Marketplace. He blogs at 
Having your brand name used as a generic term, is of course, a mixed blessing for a company. On the one hand, it’s great to have your name become the common shorthand for an entire category. It implies acceptance that your product is the standard by which all others in the category are...Aug. 20, 2008 11:45 AM EDT Reads: 5,153
